If your expertise is proven but your online setup feels messy, slow, or misaligned, this story shows what happens when clarity replaces complexity
The Story
Martin Riley is a business expert who has helped many companies through his coaching work.
At some point, he decided to transition his knowledge online and package it into a course.
He had already tried to do this himself.
He built a website.
Set up a basic course system.
Tried to make it work.
But something felt off.
Martin’s entire brand is about making things simple and clear. His website was the opposite.
The messaging was cluttered.
The structure was confusing.
And most importantly, it did not represent who he was or how he worked.
He came to us looking for a team that could move fast.
But also a team that understood the reality of course creation and online selling.
He did not want to spend months learning new tools.
He did not want to manage a complex tech stack.
And he did not want to micromanage another project.
From the first discovery call, it was clear this was a strong fit.
We rebuilt everything from the ground up with simplicity in mind.
We chose an all-in-one setup so Martin could run the business without juggling tools.
We clarified his messaging and structure so the site finally matched his brand.
We built a clean funnel that guided people naturally to the course.
We set up email sequences for follow-up and delivery.
We handled the technical setup and automations end to end.
We also supported him beyond the build. Including helping run paid ads to drive traffic into the new funnel.
Martin stayed focused on coaching. The system came together around him.
The Results
Within a month:
- Martin had a website he was genuinely proud of
- His course was ready to launch properly
- A clear funnel replaced scattered pages
- Ads were running into a system that actually converted
Most importantly, he gained time back.
Instead of managing a rebuild himself, he focused on coaching clients.
That alone helped him grow his business further.
The operation became simple and easy to run.
Martin's Words
"You knew exactly what you wanted to do and the steps to get there. I was not sure if you would really get me or my business, but you nailed it with very few meetings. I had a proven course, but my website and sales pages were not doing their job. I did not have the time to rebuild everything myself. The process was quick, clear, and delivered exactly what I was hoping for. I now have a website and operations systems that I am proud of."
The Investment:
Total investment: $10,000, paid in three installments.
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